Low cost slitter - the rejected advert!

I start this blog post with the caveat that this really is my personal blog, so nothing in this post represents the views of my employers! I have been putting a lot of thought into how to write and design exciting adverts for our new low cost slitter without following the industry standard of either:

Showing a photo of a beige machine with a list of stats
Showing a tenuously linked 'concept' stock image

What came of this 'left field' brainstorming is the advert you see below. There are several problems with this advert, none of which I'm going to list here, but I still think it's quite fun. We're not going to be using this advert anywhere, so it really was just a thought piece, but if we don't shoot from the hip with new ideas then stagnation is inevitable.

I've never put out an advert that I'm not entirely happy with, but that doesn't mean I'm going to stop searching for a better idea!

Comments

Slitter fixes, I love days like this!

Slitter downtime is something everyone wants to avoid - when a machine isn't running it isn't being productive, and therefore it isn't making money. Ensuring that slitter rewinders (and of course, all other converting machinery) run at peak efficiency is a two-way street, and one of the many things that makes me proud to work at Universal Converting Equipment is our ability to respond to customers' service needs fast, really fast. Late yesterday afternoon we took a call from the production manager at a UK facility who was tearing his hair out due to the failure of a third party machine. We immediately dispatched an engineer, and even although the failed machine wasn't one that we had built our expert was able to get the machine back up and running in well under an hour. This speed of response is by no means unusual for us, but the reason I wanted to mention it here on my blog is that I was fortunate enough to be the person who took the call from the very el...

Slitter words mean what now?

Slitting / cutting machines are complex beasts, and so I guess it is perfectly natural that a complex vocabulary is spawned by discussing the methods and mechanics of slitting. The corporate culture within companies that use converting machinery usually ensures that slitter operators and their management all speak the same language, but when a need arises for slitter users to speak to outside agencies (when buying or servicing machinery) then it can become a bit of a challenge making oneself understood. Introducing the Slitter Glossary. When new customers contact me about buying a new slitter (or upgrading / servicing an third-party machine) it is important to make sure I fully understand our customers' needs. I concentrate a large portion of my energies making the specification part of the buying process incredibly simple for our customers, and recently a part of that process has involved creating a glossary of slitter terms . The slitter glossary is a bit like a...

Web guiding - an introduction.

Web guiding is a term describing the method used to correct badly wound rolls or material and is used on slitters and salvage winders . A sensor looks at material (web) running through a machine and sends a signal to a device that moves parts of the machine to correct the badly wound roll. Putting it at its most basic web guiding systems allow you to load a roll with a bad edge profile (I.E. not flat) onto a machine rewind it so that it has a flat edge profile. Guider eyes (sensors) read the edge of the web, a line on the web or a 'broken' line printed on a roll of material. If the web guiding system 'sees' the web move left it will move the web to the right so that as it winds up on the rewind end of the slitter / doctor machine the edge of the final roll will be flat. Many older web guiders move the winding web using hydraulic or pneumatic (air) methods, but hydraulics can leak oil onto the web and pneumatics tend to have slow response times unsuitable to f...

Slitter Man

Search This Blog