Slitter Man

Over the past few weeks we've gently introduced two new slitter rewinders into our range , we've not (yet) made a huge fanfare to announce these machines but we have been drip-feeding information out through tweets and some adverts and articles in the press.  We haven't been focussing the press adverts on these new slitters, but we have been including images of the new machines on said adverts Slitter Rewinder X6 Flexible Packaging Slitter This new slitter shares a lot of common ground with our flagship slitter (the X9 ), and has been designed to fill a gap in the market just below our largest machine.  The new X6 shares a lot of its design and components with the X9, and shares many of the same options, the X6 has been developed as a lower-cost alternative to the very large duplex slitters on the market. Find out more.... Slitter Rewinder X1 Small footprint, low cost slitter The X1 is one of the smallest duplex slitters we've made (excluding our  cantile...

' Low Cost Slitter ' is a phrase I thought long and hard about when writing some marketing copy for our Universal X1 slitter  - we're trying to get across the fact that we have partly designed this slitter to be a minimal capital investment, but we also need to make sure potential customers know that this is a solidly built and cleverly designed device.  Before I go any further let's have a quote: "There is hardly anything in the world today that some man cannot make just a little worse and sell a little cheaper, and the people who buy on price alone are this man’s awful prey." - John Ruskin (1819 - 1900) This quote perfectly summarises why I put so much thought into how to describe our recently redesigned X1 slitter rewinder; here is a machine that has a price tag that won't look too painful on an invoice, but it is by no means a budget machine. Introducing the Universal X1 Low Cost Slitter Our 'low cost slitter' wasn't designed i...

I start this blog post with the caveat that this really is my personal blog, so nothing in this post represents the views of my employers!  I have been putting a lot of thought into how to write and design exciting adverts for our new low cost slitter without following the industry standard of either: Showing a photo of a beige machine with a list of stats Showing a  tenuously linked 'concept' stock image What came of this 'left field' brainstorming is the advert you see below.  There are several problems with this advert, none of which I'm going to list here, but I still think it's quite fun.  We're not going to be using this advert anywhere, so it really was just a thought piece, but if we don't shoot from the hip with new ideas then stagnation is inevitable. I've never put out an advert that I'm not entirely happy with, but that doesn't mean I'm going to stop searching for a better idea!