Slitter Man

Slitter terminology can be bewildering; part of the problem being that there's no industry standards for the terms used when describing various parts of the slitter and winding process.   I've talked about this before so won't focus on it now, instead I'll ask you to point your clicks at this Slitter Glossary , instead I'm going to look at how we describe some of the more complex issues surrounding slitting and rewinding. Some of terms used when describing slitter processes are conceptual, by which I mean they might describe the part of a process that isn't easily described with the written word.  I had my suspicions and they were confirmed when we started work on the aforementioned Slitter Glossary .  Because a lot of slitter terminology related to the movement of materials and their reactions to external pressures we have started using graphic overlays to denote movement, see below for a couple of examples. So if you're looking for a slitter or salv...

' Low Cost Slitter ' is a phrase I thought long and hard about when writing some marketing copy for our Universal X1 slitter  - we're trying to get across the fact that we have partly designed this slitter to be a minimal capital investment, but we also need to make sure potential customers know that this is a solidly built and cleverly designed device.  Before I go any further let's have a quote: "There is hardly anything in the world today that some man cannot make just a little worse and sell a little cheaper, and the people who buy on price alone are this man’s awful prey." - John Ruskin (1819 - 1900) This quote perfectly summarises why I put so much thought into how to describe our recently redesigned X1 slitter rewinder; here is a machine that has a price tag that won't look too painful on an invoice, but it is by no means a budget machine. Introducing the Universal X1 Low Cost Slitter Our 'low cost slitter' wasn't designed i...

I start this blog post with the caveat that this really is my personal blog, so nothing in this post represents the views of my employers!  I have been putting a lot of thought into how to write and design exciting adverts for our new low cost slitter without following the industry standard of either: Showing a photo of a beige machine with a list of stats Showing a  tenuously linked 'concept' stock image What came of this 'left field' brainstorming is the advert you see below.  There are several problems with this advert, none of which I'm going to list here, but I still think it's quite fun.  We're not going to be using this advert anywhere, so it really was just a thought piece, but if we don't shoot from the hip with new ideas then stagnation is inevitable. I've never put out an advert that I'm not entirely happy with, but that doesn't mean I'm going to stop searching for a better idea!